..40 – 60% of your Library patrons/customers will not approach the desk to ask for the help they need. Many, feeling underserved, will not return. These “hidden customers” will only be found and served by Pro-active, Roving* Library Staff.
Pro-active Service and Roving is a powerful, effective workshop and follow-up program which has been successfully implemented in Libraries in Canada, the U.S.A., Australia and New Zealand.Application of 6 Steps to Proactive Service
Mentor Group Training Inc. communication and mentoring services as needed
For more information, contact Joan Giannone at joan.giannone@rogers.com, or 905-425-0362
In the Spring 2012 semester the University of Illinois Undergraduate Library will offer a roving Librarian service. Students can expect to see library staff in easily identifiable vests around the facility next spring. In the first phase of the project, they will be experimenting with a few different vest options. Pictured is a popular vest model from Menards.
I recently came across a good application of roving, including pictures of some innovative desks being used to support roving at the Appaloosa and Mustang Libraries in Arizona. Hats off to both of them and to the Arizona Public Library System for forward-thinking and for pro-active approaches to sertvice. The information comes from Ellen Forsyth, consultant, Information, at the State Library, New South Wales, Australia.
There were several of these pods through the library to aid in the proactive delivery of roving reference. While seats are shown, I mostly saw staff standing with the client, after having been walking around looking for people who they could assist. This is a proactive model and it was very exciting to see it in operation. Staff really were walking around and looking for people to help. They were covering the entire library space. It was not intrusive, and it looked like it was effective.I was also delighted to see that in her write up, Ellen Forsyth cited approaches and techniques I taught several years ago at the Pro-active Service and Roving workshops we provided for Arizona Public Libraries through the auspices of the Arizona State Library. Approaches and techniques such as “using positive body language” and “non-invasive questions” including “are you finding what you’re looking for” are some of the hallmarks of Mentor Group Training Inc.’s Library workshops, and we are delighted to see them becoming part of the roving lexicon and to such great effect. Well done!
According to the posts by Ellen Forsyth: “A new term I discovered recently was “shoulder to shoulder” reference service, because the client is next to the staff member. This is the term being used in Appaloosa Library, Arizona. You are taking the client with you and the service points are designed for this.
It was part of the service helping people find what they were looking for, before they were frustrated, or left. The staff used positive body language as well as non-invasive questioning. It really is about asking “are you finding what you are looking for?” or a similarly open type of question, and not expecting the client to come to you – you need to seek them out.”
At the Mustang Library, Ellen describes these innovative dual use desks this way: “Mustang Library, part of the Scottsdale Library system had impressive staff desks for helping with roving reference. The desks were signed info/search with the info part for staff and the search for the public. There were a few of these throughout the library and they were a very effective way of making opac accessible and signaling staff assistance. There were a series of these paired spaces through the library. They were compact and looked great.”
These are only two of the many great pictures viewable on Flickr, using the links above. You can get more information or follow Ellen Forsyth on Twitter.
Continuing with our Roving “Myth Busting” series, here’s Myth #5: “Roving can only be done when there are two or more people staffing the desk. You can’t leave the desk empty”.
Response: You’d think so, wouldn’t you? While there are many busy times when leaving a line-up at the desk to go robe would just be silly, the truth is, there are many times during a typical day when there isn’t a line at the desk, aren’t there? At these times, a single staff member can move around somewhat to provide some
roving service. I say this with a couple of caveats. 1. There should be a nice sign on the reference desk clearly stating that the reference staff person is temporarily away from the desk, assisting customers, and will be back in 5-10 minutes. 2. The reference person really must return every 5-10 minutes, or must rove in what I call a “starfish” pattern, keeping the desk in sight as much as possible, and frequently coming back within sight of the desk to see if anyone is waiting there for assistance.
Responses to 8 Common Myths and Misconceptions about Roving
“Stand up to your obstacles and do something about them. You will find that they haven’t half the strength you think they have.” -Dr. Norman Vincent Peale. 1898-1993, Pastor, Speaker and Author
In response to numerous requests, I am going to describe the 8 most common myths or misconceptions about Roving, and reveal some practical truths about them. I first identified and published answers for them about 6 years ago, and have found that these concerns are still troubling many Library Managers and Staff today (unless, of course, they have learned to dispel them by attending one of our “Pro-active Service and Roving workshops ). In the next 8 posts, I will share the best answers to these common issues, including the best ideas raised by over a thousand Library Managers and Staff in our workshops in Canada, The U.S., Australia and New Zealand.
A Few Caveats:
My first caveat about this “myth-busting” series is that with Roving …one size does not fit all, and therefore, it is possible that any one (or more) of the responses may not exactly fit your Library. The second caveat is to stop and think about these things from the perspective of your patrons / customers. The third caveat is a request for readers to not “extrem-ize” any of the responses or ideas. I know that’s not a word (!) – but I sometimes find that when people worry, they often imagine applying something new in extreme ways, until it is entirely unsuitable, and then dismiss any truth or wisdom from the idea completely. Roving is BOTH an “ART” and a “SCIENCE” and it is only by taking a “middle path”, using your best judgment, keeping an open mind, that the best approaches will be found. Final Caveat…I sometimes use the word “customers” instead of “patrons”. This is not a mistake…it is simply a better term to reflect the fact that Library patrons are truly now “customers”… in that they have far more choices than in the past as to where to “shop” for their information or entertainment (and that is a subject for a whole other discussion another day!). And although you might say – Hey – Library patrons don’t buy anything…because Library services are “free”…when you think carefully about it, they pay with their taxes, their fines, their time, their gas or transit fare to get there…so you might say they are “pre-paid customers”. (I think Joan Frye Williams first coined that phrase…)
So here they are, the “8 Common Myths / Misperceptions About Roving” as identified in our Library workshops over the past 7-8 years. I will “bust” each of them individually, over the next 8 posts.
I’ll deal with each of these 8 Myths/Misperceptions starting with #1 in the next post!
STAY TUNED!
Here’s a great example of a Library successfully embracing the roving service model. During the last two months at its main branch of 160,000 volumes, the GPL has positioned reference staff in the stacks during peak periods. Their results are very positive. The blog cites the example of Chris, one of their roving staff, who “approaches approximately 20 customers per hour, and a third take him up on his offer of help. Interestingly, about half initially say no and then track him down and ask for help a few minutes later.”
See the full article at the March 28, 2011 post “Roving Reference. #7:2011″ at the blog “On a + Note”created by Kitty Pope, TheGuelph Public Library’s CEO.
There are also some GREAT service recommendations in her previous post “Breaking Down The Time Barrier”, on the same blog. In that post she states that one way to save their users’ time is to ” Offer roving reference. Instead of sitting at the desk, staff members with iPads are on the floor helping customers. Answer reference and readers’ advisory questions, download e-resources, and access databases. Email the info directly to the inquiring customer for later reference. How slick is that! Of every three GPL customers we approach, two are taking us up on our offer of immediate help.”
Right On! Kudos to the Guelph Public Library.