..40 – 60% of your Library patrons/customers will not approach the desk to ask for the help they need. Many, feeling underserved, will not return. These “hidden customers” will only be found and served by Pro-active, Roving* Library Staff.
Pro-active Service and Roving is a powerful, effective workshop and follow-up program which has been successfully implemented in Libraries in Canada, the U.S.A., Australia and New Zealand.Application of 6 Steps to Proactive Service
Mentor Group Training Inc. communication and mentoring services as needed
For more information, contact Joan Giannone at joan.giannone@rogers.com, or 905-425-0362
In the Spring 2012 semester the University of Illinois Undergraduate Library will offer a roving Librarian service. Students can expect to see library staff in easily identifiable vests around the facility next spring. In the first phase of the project, they will be experimenting with a few different vest options. Pictured is a popular vest model from Menards.
I recently came across a good application of roving, including pictures of some innovative desks being used to support roving at the Appaloosa and Mustang Libraries in Arizona. Hats off to both of them and to the Arizona Public Library System for forward-thinking and for pro-active approaches to sertvice. The information comes from Ellen Forsyth, consultant, Information, at the State Library, New South Wales, Australia.
There were several of these pods through the library to aid in the proactive delivery of roving reference. While seats are shown, I mostly saw staff standing with the client, after having been walking around looking for people who they could assist. This is a proactive model and it was very exciting to see it in operation. Staff really were walking around and looking for people to help. They were covering the entire library space. It was not intrusive, and it looked like it was effective.I was also delighted to see that in her write up, Ellen Forsyth cited approaches and techniques I taught several years ago at the Pro-active Service and Roving workshops we provided for Arizona Public Libraries through the auspices of the Arizona State Library. Approaches and techniques such as “using positive body language” and “non-invasive questions” including “are you finding what you’re looking for” are some of the hallmarks of Mentor Group Training Inc.’s Library workshops, and we are delighted to see them becoming part of the roving lexicon and to such great effect. Well done!
According to the posts by Ellen Forsyth: “A new term I discovered recently was “shoulder to shoulder” reference service, because the client is next to the staff member. This is the term being used in Appaloosa Library, Arizona. You are taking the client with you and the service points are designed for this.
It was part of the service helping people find what they were looking for, before they were frustrated, or left. The staff used positive body language as well as non-invasive questioning. It really is about asking “are you finding what you are looking for?” or a similarly open type of question, and not expecting the client to come to you – you need to seek them out.”
At the Mustang Library, Ellen describes these innovative dual use desks this way: “Mustang Library, part of the Scottsdale Library system had impressive staff desks for helping with roving reference. The desks were signed info/search with the info part for staff and the search for the public. There were a few of these throughout the library and they were a very effective way of making opac accessible and signaling staff assistance. There were a series of these paired spaces through the library. They were compact and looked great.”
These are only two of the many great pictures viewable on Flickr, using the links above. You can get more information or follow Ellen Forsyth on Twitter.